- Project Title:
- Golden Acre Holiday Parks
- Industry Type:
- Travel
- Date Completed:
- 15th June 2009
- Project Duration:
- 3 Weeks
- Project Description:
- Golden Acre Holiday Parks needed a fresh new look for their brand and also the company website. The site had to “show off” the natural and amazing beauty of the Dorset region and also the exceptional location of the park itself. The new company image had to feelelegant yet modern. The colours in the logo reflect the evening sun on the local cliffs and the array of fields and walks in the vicinity of the park.
- Live Site Link:
- http://www.golden-acre.com
- Price Guide:
- £650 - £1000
- Rent Price:
- From £35 per month (24 month contract) - more details
Project Objectives
- Modernise and revamp company brand and website to appeal to a younger audience whilst keeping enhancing existing customer base.
- To create an easy to use navigational structure and layout which is easy to use for both experienced and inexperienced internet users alike.
- To increase conversion rate for contacting the park online and reduce number of incoming inquiry calls and increase sales calls.
- To increase Google SEO ranking and organic listing.
Key Features
- CMS (Content management system) allowing owner and staff to add new content or update areas of the website quickly and easily.
- Contact form - allowing potential customers to contact Golden Acre without having to pick up the phone.
- Downloadable brochure
- JavaScript Photo Gallery - Showing off the best bits of the park and area.
- A local weather forecast which updates the image dependent on the current weather conditions.